rb sellars.

Following the success of our Akubra campaign, RB Sellars reached out to collaborate on a documentary-style advertising piece that would place their workwear in its true environment, the Australian outback. The objective was to create an honest, raw portrayal of the conditions their customers face, and to prove that their gear is built to withstand it.

We travelled to Table Top Station in Far North Queensland to film one of their major three-day cattle musters. Amid dust, heat, long days and relentless work, we captured the grit, endurance and toughness required on station and the clothing that supports it. The final cinematic campaign piece was released across social platforms, where it went viral with over 100,000 views and outstanding engagement, delivering a powerful statement on durability, authenticity, and life on the land.