akubra.

Akubra approached us to create content for the launch of a new line of premium hats, designed to withstand the harsh realities of life in the Australian outback. The brief called for a narrative-driven campaign that captured the toughness, resilience, and authenticity of those who live and work in the country and the gear they rely on every day.

We crafted a cinematic hero film supported by a series of high-impact social reels and a full gallery of still imagery, providing a complete visual refresh for both website and social platforms. The result was a powerful campaign that honoured the spirit of the outback while showcasing Akubra’s craftsmanship, durability, and heritage.